Reaching out to the crowd is not a new idea.  Even before CrowdSourcing and the universal use of the Internet, we often collaborate with groups of people (I.e. universities , group thinking, brainstorming ...etc. Leveraging  "PeopleHelp"  because they were seeking a reward for their efforts or sometimes they just wanted to help. ( i.e be part of a community )

In 1714. Sailing the seven seas was necessary, but very dangerous to navigate. So, the British Government held a "contest" asking the crowd for a solution.
John Harrison answered the call ( now we call it an "open call" . ...ie like on "American Idol") . He, John Harrison,  invented the Marine Chronometer, was awarded a large cash prize for this "Expert Solution", and up to today,  Sailors use the Marine Chronometer to determine a ship’s longitude and latitude with the help from the stars, enhanced versions of the innovative technology are still in use today.

In 1858. A group of scholars created the first version of Oxford English dictionary. It was a huge project and they needed help. So they asked for the crowd (lots of volunteers) to write about different topics according to their expertise and then they put it all together in a massive volume.

The point is, relying on the crowd ( crowd intelligence ) is not really a new idea (ie on TV - 'Who wants to be Millionaire" there is you, the Expert and the Crowd, the crowd/audience is 75% more accurate than the expert ) but it was not until we got::

1. Connected that crowd and expert sourcing came about because with the cheap , inexpensive internet, you can reach lots of people very quickly and you can direct and organize their work. 
2. Access to Web 2.0 and cloud base powerful scale able global engines ( i.e Google, Facebook, Amazon ...etc. ) 

Consider it like this. Crowdsourcing / Expert sourcing are a way of solving problems and producing things by connecting online with people that you otherwise wouldn’t never know.

Anyone can use crowd sourcing SMBs, large enterprises , governments, groups and individuals. They can use it to grow their organizations or support their causes. There are four different ways crowdsourcing works.

1. The first enables you to access a large online labor force. You can identify and select workers or you can just post your work and let the workers find you. 
2. The second allows you to ask the crowd of Experts to help you find the solution to a problem. ( I.e. www.asonesource.com - Request a service ) 
3. A third is when knowledge exists but you need help finding and organizing it. ( I.e. www.asonesource.com ) 
4. The fourth is when you need ideas from the crowd and their opinion and feedback. ( As-One-Source and As-One-Force - Ask an expert )

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As-One-Source: The world’s largest IT deployment ExpertSourcing platform. With access to thousands of experienced, licensed & trained  installers worldwide, our technology platform offers quality assured ExpertSourcing at an unprecedented scale worldwide.

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So as you can see, there are different ways crowdsourcing works and there are different things you can do with Crowdsourcing and Expert sourcing . When you use the crowd to help collect and organize information and deploy and install global ,. This is call  accessing distributed knowledge and action.

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